Your customers or clients might be stressed, and possibly buying less from you during a crisis time. How do you compensate for this and build your business? What are some ways to market your business so it will thrive in a stressed or anxious community?
Define Your Target Market
Carefully consider, if you haven’t already, who your ideal client is. Make an avatar of them. What is their gender, age, career, and income? A business owner? Own a home? Have a family? Pets? Hobbies? Interests? Likes and dislikes?
Engagement in Facebook groups can be a fantastic way to market your business if done well. Many Facebook groups are based on sharing of information. Some are just for selling. Avoid those. Follow these awesome tips on engagement in Facebook groups to give your social media marketing a big boost!
Where is Your Target Market?
1. Join Groups or Create a group to which your target market belongs. Define your audience. What topics would they be interested in? Do a search on Facebook for those topics and identify groups to join. Read the rules first to be sure you want to be a part of each group. Or create a group of your own. It involves more work, but the advantage is that you get to decide the rules and the structure.
1. Make a user-friendly link to your blog.
Use tinyurl.com or bitly.com to make a user-friendly link to your blog.
Design is the Silent Ambassador of Your Brand.
Paul Rand states that "Design is the Silent Ambassador of Your Brand." The energy, the vision, the excitement, and the mission of your brand is all conveyed through design. It's important to get it right.
This is What You Really Need to Know.
The first thing I always get asked is "What are your rates?" To answer that first thing is not informative because 1) I don't yet know what specific services you need and 2) I don't yet know what you are providing. So let me tell you some better questions to start out with that will give you an idea of what I can do for you. After we meet for a free consultation and once I know your specific needs, I can write a proposal for the work you wish me to do, giving you options from which to choose.
"Can You Write a Custom Social Media Marketing Plan For Me?"
Take the perspective of your audience
The question I get most often is “What content do I post?” The answer is to start by taking the perspective of your target audience. What would they be most interested in seeing? Keep in mind the 80/20 rule of posting 80% content that benefits your fans and 20% content that sells. So it's advisable, for instance, to make 1 out of 5 posts that sell your service or product. The rest can be informative, educational, humorous, and otherwise entertaining. What format will bring the most engagement? Facebook live video is number one for engagement. More on Facebook Live in another article. Recorded videos are next in engagement, then still photos. Last is plain text. According to Buffer Social Facebook video posts get 135 percent more organic engagement than still photos.