Take the perspective of your audience
The question I get most often is “What content do I post?” The answer is to start by taking the perspective of your target audience. What would they be most interested in seeing? Keep in mind the 80/20 rule of posting 80% content that benefits your fans and 20% content that sells. So it's advisable, for instance, to make 1 out of 5 posts that sell your service or product. The rest can be informative, educational, humorous, and otherwise entertaining. What format will bring the most engagement? Facebook live video is number one for engagement. More on Facebook Live in another article. Recorded videos are next in engagement, then still photos. Last is plain text. According to Buffer Social Facebook video posts get 135 percent more organic engagement than still photos.
You can post “how to” demonstrations, especially if you are posting videos. You can post photos of “behind the scenes” of your business, or of people enjoying your products. You can ask for user generated content. For example, people can post photos of your products that they like, or testimonies on the benefits of your services. You source content from your blog posts, including a link to your website. You can post articles written by others that your target audience would be interested in. Give them credit. Feedly is an app that sources articles with topics you choose. You can post inspiring quotes along with beautiful stock photos that you can get from Pixabay for free. When you use stock photos, be sure to take and save a screen shot first of each photo showing its source to protect you from anyone who might claim you did not have the copyright to use it. If you want text on your photos or graphics, you can use Canva for free. My “go-to” for inspiration is Pinterest because you can search for 100’s of pins on any topic and get ideas to create your own posts. If you share a pin, be sure to credit the original source. Also, contests, giveaways and polls increase engagement. Additionally, asking questions in your posts will increase engagement, especially if they are easy to answer.
Use a Social Media Content Calendar
I highly recommend using a social media content calendar. This can be one you design for yourself on a spreadsheet like I did with the days of the month, or you can use a commercial social media content calendar. What is important is to keep track of your posts. This is because you can re-use content and re-post posts, but you don't want to get repetitive.
At Quality Web Techie, I can save you a lot of time and money (time is money) by managing your social media marketing for you. I offer a free, 15-minute social media consultation. Contact me at QualityWebTechie or email me at QualityWebTechie@gmail.com for an appointment. Also, don't forget to sign up for my RSS feed on this page so you don't miss any blog posts! Thank you!